Things aren't going to be easy for Sony this fiscal year as they have reported that the company will lose $2.9 billion.
Due to a flooding in Thailand, currency exchange rates and other problems, Sony will be losing a couple billion dollars by the end of their fiscal year, which is this year. Sony has also revealed that they were down $2.1 billion during the holiday season.
"I have a very strong sense of crisis about the environment surrounding us," says newly announced Sony President, Kaz Hirai. "We cannot be afraid to make painful choices for the future of Sony. Our rivals and the operating environment won't wait for us."
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