PlayStation Vita Will Cost Sony $50 Million In Marketing

Sony has announced today that they are going to be shelling out millions of dollars to market the PlayStation Vita, which they say is the “the largest platform launch in terms of marketing investment" the company has ever had."

Already teaming up with Taco Bell to market Sony's new handheld device, Sony will be spending an extra $50 million for marketing says John Koller, SCEA director of hardware and marketing for Sony. With every ad that you see, you will also be seeing "Never Stop Playing" and "#gamechanger" as the PlayStation Vita's phrase and hashtag.