John Riccitiello, CEO of EA, has recently shared their beliefs on the 3DS and the problems that Nintendo is facing with their handheld console. EA doesn't want to have anything to do with the 3DS. meaning they have no plans to make any games for it.
“We see really high returns in these markets and very poor returns focusing on 3D, so we are allocating our resources toward new innovations,” Riccitiello told stockholders at EA’s annual meeting.
“Frankly we have not seen a big uptake for 3D gaming. We have not seen a big uptake in 3D TVs in the home, at least not yet. We are not here trying to drive a market. We are here to react to what consumers are looking for.”
“It was perceived to be the next big thing, there were complaints about is causing headaches and nausea and all sorts of things. Frankly, it didn’t do that for me, but there were complaints, and it’s not performed as well as they would like.”
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