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Nintendo Is A Social Gaming Company

August 3, 2011


Nintendo tends to stay away from mobile games and apps which most people would call "social games", but Nintendo President, Satoru Iwata, insists that Nintendo is a social gaming company, but in a different way than how you'd regularly define social gaming.

During another Q&A, Iwata has this to say about Nintendo and social gaming:

"The keyword 'social' has rapidly become very popular in these last two years and some say that Nintendo may be behind the social age.

"They might mean that Nintendo, uninterested in so-called social games from a business standpoint, fails to ride on the boom of social games. However, I have a totally opposite view - Nintendo has been a company attaching a high value to human relationships for a long time."

 
"We have our roots in the playthings connecting people, as the company’s original business was playing cards. Therefore, we have always been aware of the human connections created by each of our products.
 
"It is true that on social networking services through the internet you can make a relationship with those to which you could not connect with before."

"On the other hand, I think that there has been no best answer yet to the relationship between a real network and a virtual network." He argued that nothing current social networks provide is as enjoyable as anything Nintendo has provided before.


"The big theme for us is to provide new and fascinating human relationships composed of various networks, a real network with those close to you, a virtual network with those distant from you, and networks beyond description created by your experiences of sharing the same place with someone or of visiting certain places and specifically provided by SpotPass and StreetPass."

In a sense, he is correct about this, you can easily socially interact with other players through their games. It might not be exactly like "social gaming" where you'd go to other players farms and harvest their crops, but you can do something pretty similiar in Animal Crossing - go to a friends town and help pluck some weeds. 

Nintendo might not be what we today call a social gaming company, but they are pretty close or at least a sub form of social gaming. What do you guys think?

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