Retailers Selling 3DS Cheaper Than Price Cut

This past few days have been a rough time for Nintendo and their 3DS. First the 3DS gets a price cut, then they lose over $300 million and now retailer in Japan are selling the 3DS for cheaper than the intended price cut.

The price drop for the 3DS doesn't take affect until August 11th, but some retailers didn't seem to get the message. The original price for a 3DS is 25,000 yen and is planned to go down to 15,000 yen, but some stores are selling them for as low as 13,800 yen.

If you have a 3DS, make sure to get your free twenty NES and Game Boy Advance games available to download on the Nintendo e-Shop before August 11th. Nintendo explains the Ambassador (that's the name Nintendo is giving people who have had their 3DS before the price cut) status:

"These free games are available to anyone who owns a Nintendo 3DS system and uses a wireless broadband Internet signal to connect to the Nintendo eShop at least once before 11:59 p.m. Eastern time on Aug. 11. These users will automatically be registered in the Nintendo 3DS Ambassador program. The program contains two elements: 

1. Starting Sept. 1, Nintendo 3DS Ambassadors will be able to download 10 NES Virtual Console games at no charge and before they are available in the Nintendo eShop to the general public. These games, including Super Mario Bros, Donkey Kong Jr., Balloon Fight, Ice Climber and The Legend of Zelda, are slated to become paid downloadable games, but Ambassadors get them early for free. Once the paid versions of the games are posted to the Nintendo eShop later in the year, the updated versions will be available to Ambassadors for download at no cost
2. By the end of 2011, Nintendo will provide Ambassadors with 10 Game Boy Advance Virtual Console games. These include games like Yoshi's Island: Super Mario Advance 3, Mario Kart: Super Circuit, Metroid Fusion, WarioWare, Inc.: Mega Microgame$ and Mario vs. Donkey Kong. These games will be available exclusively to Ambassadors, and Nintendo currently has no plans to make these 10 games available to the general public on the Nintendo 3DS in the future" 

Poor Nintendo, things are not going very well for them. Hopefully they'll be able to recover from this, I'm pretty sure they will.